Synergy Acquires Social Media Powerhouse “Flat Tummy Tea”
Synergy successfully acquires Flat Tummy Tea, an Australian Company With Significant Social Media Presence.
Flat Tummy Tea’s uniquely formulated two-step herbal detox tea works to naturally help speed metabolism, boost energy and reduce bloating to flatten your tummy. It’s currently sold exclusively online to a global, 20-30 year old female, predominantly American market.
Since being founded in 2013, Flat Tummy Tea has grown rapidly, largely attributed to the strength of their branding and their innovative and effective use of social media. Their secret is a very specific process and ROI based algorithm used on various online platforms. To date, Flat Tummy Tea has built a targeted social media following of over 500,000, many of whom are now customers. Flat Tummy Tea has proven month on month growth since inception at a rate of over 400% annually.
“We are excited to be partnering with Synergy through this acquisition,” said Tim Polmear, Director at Flat Tummy Tea. “Over the last few years, we’ve developed an innovative, unique and very effective way to reach targeted consumers through social media. We see great potential for Synergy’s existing and future brands to tap into this intellectual property and extend their consumer reach into the online world. On top of this, Synergy’s expertise and resources to take Flat Tummy Tea into a retail environment make this a great match.”
It is this intellectual property that Synergy plans to put to good work in applying the learnings and expertise in social media marketing to its current and future brands.
“We are pleased to add another unique offering to our portfolio which now gives Synergy global reach across multiple distribution platforms. It is consistent with the company’s strategy to grow both organically and by further acquisition. We are deliberately seeking to generate shareholder value through the addition of products that help improve the lives of customers while leveraging our existing distribution relationships. We will continue to be active on the acquisition trail,” said Jack Ross, CEO of Synergy.
You can find out more about Flat Tummy Tea at www.flattummyco.com.