Synergy CHC is built on the strength of a leadership team with decades
of entrepreneurial success and industry expertise. In just under two
years, Synergy has experienced explosive growth with landmark
acquisitions and Omni-channel revenue growth.

Leadership Team

Jack Ross
CEO & Chairman of the Board
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Mr. Ross is a serial entrepreneur, investor and Director with over 25 years of experience in senior level roles at multiple consumer product goods companies. Over his tenure, Mr. Ross has developed a broad and diverse network of retail contacts at senior management levels across North America. He brings with him a wealth of knowledge from leading Start-ups to public companies and adds corporate governance experience from both Public and Private sectors.

Jeffrey Kadanoff
Chief Financial Officer
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Mr. Kadanoff has 20 years of experience in senior executive positions and strategy consulting. Prior to joining Synergy CHC Corp., Mr. Kadanoff was the Chief Financial Officer for Knight Therapeutics Inc., a leading Canadian specialty pharmaceutical company, from its inception as a publicly listed company in February 2014 until October 2017. Prior to joining Knight, Mr. Kadanoff was a Principal with Bain & Company where he served as a strategy consultant for 14 years. Additionally, Mr. Kadanoff was Vice President-Strategic Planning and Development at Reitmans (Canada) Limited. Mr. Kadanoff holds a B. Eng. with Distinction in Chemical Engineering and a Minor in Management from McGill University, and an MBA with Distinction from INSEAD.

Patrick McCullough
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Previously, Mr. McCullough was the Chief Commercial Officer for InterHealth Nutraceutical Incorporated where he doubled sales and EBITDA in two years after joining InterHealth and increased share and profitability of primary brands, capturing a 10% market share in the joint care segment. He also led the commercial team in the divestiture to Lonza in 2016 for $300 million and helped establish a strategy and organizational structure for the combined company.

Prior to joining InterHealth, Mr. McCullough worked for Corr-Jensen, where he successfully developed and implemented a strategic business plan to introduce and expand Corr-Jensen’s specialty line of products to the U.S. mass market segment.

Mr. McCullough was also the President of Natrol Corp, a $100 million organization, where he led a 250 person organization and increased EBITDA by $10 million in one year.

Mr. McCullough holds a Bachelor’s Degree in Science, with a concentration in Marketing from Indiana University of Pennsylvania.

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Jaime Fickett
SVP - Finance & Operations
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Ms. Fickett oversees all aspects of Synergy’s Finance and Operations.  An accountant with over 17 years experience and a strong background in auditing, she handles all the financial reporting and logistics.  She has been with the FOCUSfactor brand for over ten years.  Ms. Fickett received her bachelor’s degree in Accounting from The University of Maine and is currently enrolled in a Masters of Science in Accounting program.

Al Baumeler
EVP - Sales & Marketing Retail
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Mr Baumeler served as the Senior Vice President of Marketing for HNS Global before joining Synergy CHC in 2015. He was Chief Marketing Officer at Natrol where he oversaw Marketing, Sales, and New Product Development in a portfolio that included vitamin supplements and sports nutrition brands. Prior to HNS, he was Vice President of Marketing at Rexall. Prior to Rexall, he held various leadership positions in Marketing with Novartis, Wyeth and Reckitt Benckiser. Mr. Baumeler received his bachelor’s degree in Engineering from Rutgers University and an MBA from Columbia Business School.

Robin Mendenhall
VP of Sales - Beauty
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Ms. Mendenhall has been passionate about the beauty business since her high school job behind the fragrance counter. She has served in multiple channels including specialty beauty, department store, mass, drug, salon and spas both in the US and internationally. At Lumene Finland, she was National Accounts Manager for specialty, drug and mass channels. She also had positions at Cynosure, where she was Director of Product Marketing, working on a USA and international portfolio that included Smartlipo, Cellulaze and Picosure; Avon, as a Division Sales Manager and R.G. Shakour, a division of the former Essential Salon Products, where she ran sales support. Ms. Mendenhall received her bachelor’s degree in Journalism from University of Missouri.

Greg Hollohan
VP - Sales & Marketing Canada
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Mr. Hollohan brings 30 years of global consumer products industry experience to Synergy. He has achieved success working for some of the world’s best branded organizations; Kraft Foods, Gillette/Procter & Gamble, Moosehead Breweries, Nike and SunOpta. He has led teams for both branded, private label, and large contract manufacturing partners. In his most recent role as Vice President of Sales & Marketing for Life Science Nutritionals, Mr. Hollohan helped grow the businesses of branded and contract business by 22% prior to the parent being sold in 2015. Mr. Hollohan brings a brand focused, customer-centric, and collaborative approach to both business and strategic customer leadership. Mr. Hollohan is a graduate of the University of New Brunswick.

The Synergy Effect Team

Andy Davies
Chief Operations Officer
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Mr Davies is the COO at The Synergy Effect, and is responsible for executing the Company’s online strategy. Key areas that he specializes in include e-commerce, business development, digital strategy and revenue growth. Prior to this Mr Davies was a co-founder of NomadChoice Pty Ltd (Flat Tummy Tea), where he was Head of Influencer Marketing and contributed heavily to growing revenue by a multiple of 20 in just 18 months. He has held positions in Consumer Product Sales, Property Investment and Accounting at various companies prior to that. Mr Davies graduated with a Bachelor of Business from the University of Tasmania, where he majored in Accounting and Management.

Johannes Weirather
Chief Digital Officer
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Mr Weirather is the CDO at The Synergy Effect, and his primary areas of expertise are in digital strategy and growth, project management, customer journey management and team building. Mr Weirather formerly held the position of General Manager at NomadChoice Pty Ltd (Flat Tummy Tea) and has extensive experience in Digital Marketing, Web Development, Social Media Management and International Market Development. He holds a Masters in International Economics and Business from the University of Innsbruck, Austria.

Valentina Barron
Head of Social Media Marketing
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Ms Barron is the Head of Social Media Marketing at The Synergy Effect. She is responsible for creating and executing exceptional content across social media, contributing to brand innovation and running larger campaigns across our various owned media platforms. Ms Barron was formerly the Head of Social Media Marketing at NomadChoice Pty Ltd (Flat Tummy Tea) and was a key player in growing and optimizing key social and email assets. She graduated from the University of Western Australia with a double degree in Science and Commerce, majoring in Psychology, Marketing and Employment Relations.

Ben Little
Chief Innovation Officer - Influencer Marketing
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Mr Little is the CIO at The Synergy Effect, with focus on influencer marketing. His areas of specialization include high-level influencer marketing strategy, social media innovation, budgeting and ROI analysis. Mr Little formerly held the role of Influencer Marketer at NomadChoice Pty Ltd (Flat Tummy Tea) where he set new records and was consistently the top performer. Prior to that, Mr Little worked in Property Investment, Banking and Taxation. He studied a Bachelor of Business at the University of Tasmania, majoring in Accounting and Entrepreneurship.

Danielle Grandy
Head of Customer Experience
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Mrs Grandy is the Head of Customer Experience at The Synergy Effect, and is responsible for optimizing customer experience, implementing innovation, and capitalizing on customer lifetime value, as well as managing a global customer experience team. She formerly worked in Customer Experience Management, and also held the position of PR & Communications Coordinator at Nova Scotia Nature Trust. In addition, she holds a double degree in Arts and Public Relations from Mount Saint Vincent University.

Kyle Ross
Head of Influencer Marketing
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Mr K.Ross is the Head of Influencer Marketing at The Synergy Effect. He’s a major growth driver and his areas of specialization include media buying and conversion optimization, as well as the building and overseeing of a highly-trained team. Mr K.Ross holds a Bachelor of Science from Plymouth State University.

Board of Directors

Jack Ross
CEO & Chairman of the Board
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Mr. Ross is a serial entrepreneur, investor and Director with over 25 years of experience in senior level roles at multiple consumer product goods companies. Over his tenure, Mr. Ross has developed a broad and diverse network of retail contacts at senior management levels across North America. He brings with him a wealth of knowledge from leading Start-ups to public companies and adds corporate governance experience from both Public and Private sectors.

Paul Sorelle
Independent Director
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Mr. Paul SoRelle, age 58, is a member of the Company’s Board of Directors to hold such position until the Company’s next annual meeting of its’ stockholders or until his successor(s) are duly elected and qualified. Since November 1999, Mr. SoRelle has been the CEO and Managing Partner of Pioneer Press of Greeley, Inc., a commercial offset printing company. Prior to joining Pioneer Press, Mr. SoRelle worked in the gaming business as well as the retail gasoline and convenience store business.

Stephen Fryer
Independent Director
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Mr. Stephen Fryer, age 76, as a member of the Company’s Board of Directors, to hold such position until the Company’s next annual meeting of its’ stockholders or until his successor(s) are duly elected and qualified. Since April 2003, Mr. Fryer has been the CEO and Managing Partner of SC Capital Partners, Inc., a private micro-market investment banking and private equity intermediary. Prior to joining SC Capital Partners, Inc., Mr. Fryer was a consulting investment banker with Grant Bettingen, Inc., a broker-dealer based in California, from January 2001 to March 2003. From May 1989 to August 1997, Mr. Fryer was the Principal and Managing Director of Ventana International, Ltd., a venture capital and private investment banking firm with operations and investors in the United States, Latin America, Europe and Asia. Mr. Fryer earned a B.S. in Mechanical Engineering, with a minor in Economics, from the University of Southern California.

Gale K. Bensussen
Independent Director
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Gale Bensussen is the President and Chief Executive Officer of Kingdomway USA a wholly owned subsidiary of Kingdomway Group Companies which is listed on the Shenzhen Stock Exchange. Mr. Bensussen led Kingdomway’s acquisition of Doctor’s Best one of the internet’s leading nutritional brands, Vit-Best Nutrition a contract manufacturer of dietary supplements, as well as, investments in leading sports nutrition brands including ProSupps and Labrada. He is also an advisor to North Castle Partners a private equity firm focused on Healthy Living, Aging and Sustainability.

Previously Bensussen was a founder and president of Leiner Health Products which became one of the world’s largest manufacturers of nutritional supplements and over-the-counter drugs. During his 32 years with Leiner he participated in a leveraged buyout, public offering and managed the transition to private equity ownership and a series of recapitalizations. At Leiner he led more than a half dozen acquisitions and numerous joint ventures. Internationally, he negotiated and was responsible for the building the first American owned dietary supplement manufacturing and packaging facility in China. A joint venture with one of India’s largest pharmaceutical research companies resulted in first approvals in the United States for several prescription drugs t for over-the-counter use and sales.
As an attorney, his experience in regulatory affairs and corporate governance has helped him contribute to the boards of numerous public and private companies He has also ben a member of several trade organizations including The Consumer Health Products Association and the Council for Responsible Nutrition.

A graduate of the USC Marshall School of Business, Bensussen was a Trustee for the University from 2004 to 2009. As past chairman and longtime member of the USC School of Pharmacy Board of Councilors, Bensussen has provided funding to establish several laboratories at the School. He received the School’s Honorary Alumnus Award in 1999. He served as President of the USC Alumni Association Board of Governors for 2005-2006. He has received numerous other honors from the university.

Bensussen consults with companies regarding investment opportunities, corporate strategy, strategic alliances and new product marketing.

Advisory Board

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